Ipsos Completes Acquisition of The BVA Family
Deal News | Jun 24, 2025 | Globenewswire
Ipsos, a leading global market research company, has announced the completion of its acquisition of The BVA Family. This strategic move, finalized after regulatory approvals and consultations with employee representatives, marks a significant expansion for Ipsos in France, the UK, and Italy. Known for its expertise in customer experience and behavioral research, BVA will now operate under the Ipsos brand, enhancing Ipsos's offerings with new methodologies and geographic reach. Ipsos CEO Ben Page emphasized the mutual benefits of this collaboration, highlighting enhanced client solutions and a shared corporate culture. With this acquisition, Ipsos aims to leverage BVA's strengths in behavioral sciences and pack testing, particularly through its PRS IN VIVO unit, to offer more comprehensive market analysis globally.
Sectors
- Market Research
- Behavioral Sciences
Geography
- France – Ipsos's headquarters and a significant market expansion location for this acquisition.
- United Kingdom – A key market where BVA will operate under the Ipsos brand, enhancing Ipsos's market reach.
- Italy – Another geographic area where BVA will continue operations under the new brand Ipsos Doxa, expanding market influence.
Industry
- Market Research – Ipsos and The BVA Family are both prominent entities in the market research sector, offering services that include data collection, analysis, and consultancy across various markets.
- Behavioral Sciences – The acquisition enhances Ipsos's expertise in behavioral sciences, with BVA known for methodologies focusing on behavioral research and pack testing.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Ipsos | Acquirer | Company | A leading global market research and polling company. |
| The BVA Family | Target Company | Company | A company known for customer experience monitoring and behavioral research methodologies. |
| Ben Page | CEO of Ipsos | Person | Chief Executive Officer of Ipsos, involved in the acquisition process. |
| Gerard Lopez | Chairman of The BVA Family | Person | Chairman involved in the acquisition negotiations. |
| Pascal Gaudin | Chairman of The BVA Family | Person | One of the chairmen involved in the acquisition discussions. |