Ipsos Becomes Leader in Australian Social Research with Whereto Acquisition

Deal News | Jan 30, 2025 | Globenewswire

Ipsos Becomes Leader in Australian Social Research with Whereto Acquisition

Ipsos, a globally renowned market research firm, has acquired Whereto Research, a key player in public sector research in Australia. With over 25 years of experience in the Australian market, Ipsos operates across major cities such as Sydney, Melbourne, Brisbane, and Perth, providing comprehensive research services across multiple sectors. This acquisition strengthens Ipsos' position in the public sector research field within Australia. Ben Page, CEO of Ipsos, highlighted the synergy between the two companies, emphasizing the potential for expanding their service offerings in collaboration with Whereto Research. Co-Directors of Whereto, Catherine Boekel and Penny Burke, expressed enthusiasm about joining Ipsos, citing opportunities for development and global solutions for their clients. Founded in France, Ipsos is a leading global entity in market research, leveraging its presence across 90 markets with a diverse employee base and a substantial client portfolio.

Sectors

  • Market Research
  • Public Sector

Geography

  • Australia – The acquisition of Whereto Research strengthens Ipsos' position in the Australian market, particularly in public sector research.
  • France – Ipsos is a French company that has expanded its operations globally, including the acquisition discussed in this article.

Industry

  • Market Research – The article involves Ipsos, a global market research company, acquiring Whereto Research, which specializes in public sector research in Australia.
  • Public Sector – Whereto Research focuses on research for public policies and government communication in Australia, making this industry classification relevant.

Financials

    Participants

    NameRoleTypeDescription
    IpsosAcquirerCompanyA global market research and polling firm with operations in 90 markets.
    Whereto ResearchTargetCompanyAn Australian company specializing in public sector research.
    Ben PageCEO of IpsosPersonCEO of Ipsos, who commented on the strategic importance of the acquisition.
    Catherine BoekelCo-Director of Whereto ResearchPersonCo-Director of Whereto Research, expressing the positive outlook on joining Ipsos.
    Penny BurkeCo-Director of Whereto ResearchPersonCo-Director of Whereto Research, sharing optimism about the merger with Ipsos.