Ipsos Advances to Acquire The BVA Family in Strategic Expansion
Deal News | Mar 31, 2025 | Globenewswire
Ipsos, a leading market research firm, has entered exclusive negotiations to acquire the French-based BVA Family, marking a strategic expansion in its market presence. The BVA Family is known for its expertise in areas such as packaging testing, customer experience, and behavioral sciences, and has a strong presence in the UK and Italy. This acquisition is expected to bolster Ipsos' capabilities in France and provide new opportunities in other European markets. The transaction is contingent upon regulatory approvals, including employee consultations and competition authority clearances.
Sectors
- Market Research
- Consulting Services
Geography
- France – The BVA Family is based in France and the acquisition will strengthen Ipsos' market position in the country.
- United Kingdom – The BVA Family maintains a strong presence in the UK, which Ipsos aims to leverage with this acquisition.
- Italy – The BVA Family's presence in Italy is a strategic factor for Ipsos' European expansion plan.
Industry
- Market Research – Both Ipsos and The BVA Family operate in the market research sector, providing insights and analysis in various areas such as consumer behavior and public services.
- Consulting Services – The acquisition involves consulting services related to customer experience and behavioral analysis, areas in which both companies have significant expertise.
Financials
- Not Disclosed – The financial terms of the acquisition between Ipsos and The BVA Family have not been disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Ipsos | Bidding Company | Company | Ipsos is a global market research and consulting firm, known for its extensive international operations and deep analytical capabilities. |
| The BVA Family | Target Company | Company | The BVA Family is a renowned French market research group with expertise in packaging testing, customer experience, and behavioral sciences, operating in multiple European markets. |
| Ben Page | Chief Executive Officer | Person | CEO of Ipsos, overseeing the strategic acquisition to enhance Ipsos' market positioning. |
| Gerard Lopez | Chairman | Person | Co-chairman of The BVA Family, involved in the negotiation process for the acquisition by Ipsos. |
| Pascal Gaudin | Chairman | Person | Co-chairman of The BVA Family, involved in the negotiation process for the acquisition by Ipsos. |