Ipsos Acquires Where to Research to Lead Social Studies in Australia

Ipsos, a global market research leader, has acquired Whereto Research, a prominent Australian firm known for its expertise in public policy evaluation and governmental communication. This acquisition strengthens Ipsos's long-standing presence and operations in Australia, enhancing its service to clients across sectors such as public affairs, advertising, and media. Ben Page, CEO of Ipsos, highlighted the strategic fit and expanded capabilities this union brings, emphasizing the potential for broader solutions for Australian clients. Whereto Research co-leaders, Catherine Boekel and Penny Burke, view the acquisition as an opportunity for growth and innovation, aligned with Ipsos's worldwide market research leadership. Ipsos, established in 1975 in France and publicly listed since 1999, operates in 90 markets with around 20,000 employees, providing extensive insights into consumer, citizen, and client actions.