InviteJet Revolutionizes eCommerce with Calendar Integration
1 | Mar 13, 2025 | Launch Fund/The
InviteJet is transforming the eCommerce industry by enabling brands to connect better with their customers through personalized calendar invites. Founded by Brian Watson and Paul Davis, who met serendipitously on a bus in Ecuador, the company is part of the Launch Accelerator's 33rd cohort. InviteJet helps eCommerce brands send tailored calendar invites to their customers via their connected domains, which has proven to drive significant engagement and revenue growth. A notable success was achieved when co-founder Paul's eCommerce venture, Mosi Tea, experienced a 400% year-over-year growth after adopting this innovative marketing strategy. InviteJet allows brands to upload customer lists from platforms like Mailchimp or Klaviyo, design personalized invites for promotional events, and track real-time analytics. Over 60 brands have utilized the platform, sending out 8 million invites with a 6% conversion rate. InviteJet represents a forward-thinking approach to marketing with long-lasting impacts on sales and brand loyalty.
Sectors
- eCommerce
- Marketing Technology
Geography
- United States – The Launch Accelerator is based in the U.S., and InviteJet is engaging with the U.S. eCommerce market as part of its growth strategy.
- Ecuador – The co-founders Brian Watson and Paul Davis met on a bus in Ecuador, a part of their origin story.
Industry
- eCommerce – The article focuses on a company that is enhancing customer engagement for eCommerce brands through innovative calendar invite technology.
- Marketing Technology – InviteJet provides a unique approach to digital marketing by integrating personalized calendar invites into eCommerce strategies.
Financials
- 400% – Year-over-year growth in 2023 for Mosi Tea driven by the implementation of InviteJet’s calendar invites.
Participants
Name | Role | Type | Description |
---|---|---|---|
InviteJet | Target company | Company | A company specializing in integrating personalized calendar invites for eCommerce brands to enhance customer engagement. |
Launch Fund/The | Investor/Accelerator | Company | The investment firm that supports and accelerates startups, including InviteJet, as part of its cohort. |
Brian Watson | Co-founder | Person | One of the co-founders of InviteJet, pivotal in its development and success. |
Paul Davis | Co-founder | Person | One of the co-founders of InviteJet and owner of the eCommerce brand Mosi Tea. |
Mosi Tea | Testing eCommerce brand | Company | Paul Davis's eCommerce brand, used to test InviteJet's impact leading to significant growth. |