Invest Bank Drives Transformation with Strategic Appointments
People | Feb 17, 2025 | Zawya
Invest Bank, a leading financial institution based in Sharjah, UAE, has embarked on a significant transformation journey with the strategic appointment of four senior leaders. The appointments align with the bank's vision of integrating deep local insights and innovative capabilities to enhance customer value. CEO Edris Al Rafi, who joined the bank in 2024, emphasizes the focus on an agile, digital-first organization that caters to the sophisticated needs of the UAE's financial landscape. The appointed executives will lead Corporate Affairs & Marketing, Retail, Digital, and Operations, aiming to set new standards for banking excellence. The bank is committed to strengthening its position in Sharjah's economic ecosystem through customer-centric services and efficient processes.
Sectors
- Banking & Finance
- Digital Transformation
Geography
- United Arab Emirates – The article focuses on Invest Bank, which is headquartered and operates in the UAE, specifically Sharjah.
- Sharjah – Sharjah is specifically mentioned as the location of Invest Bank's headquarters and a focal point in its strategy.
Industry
- Banking & Finance – The article discusses Invest Bank's strategic leadership appointments, focusing on the transformation and improvement of banking services.
- Digital Transformation – Invest Bank is focusing on digital transformation across its services, which is a central theme in the article.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Invest Bank | Target Company | Company | A leading public shareholding company in the UAE, focused on banking and financial services. |
| Edris Al Rafi | Chief Executive Officer | Person | CEO of Invest Bank, leading the bank's transformation strategy. |
| Humaida Al Khalsan | Head of Corporate Affairs & Marketing | Person | Appointed to lead strategic communications and brand evolution. |
| Venkatesh Srikantan | Head of Retail Banking | Person | Leads the transformation of Invest Bank's retail banking division. |
| Brian Jamieson | Head of Digital | Person | Responsible for driving digital transformation at Invest Bank. |
| Krishnakumar Venkatraman | Head of Operations | Person | Oversees operational excellence and process optimization. |