Inuvi Secures Major Financing Boost for Growth
Deal News | Apr 07, 2025 | MDW Capital Partners

MDW Capital has announced the successful completion of its latest transaction, advising Inuvi Group on securing debt facilities for refinancing and a bolt-on acquisition. Inuvi, a leading provider in diversified health services, teamed up with Longacre Group's founders Stani Schmidt-Chiari and Elliott Nicholson in 2019, achieving significant growth through organic development and strategic acquisitions. The latest refinancing will support Inuvi's continued expansion and specialty offerings. MDW Capital's strategic advisory role has been instrumental, bringing their deep finance expertise and business insight to secure advantageous financing terms for Inuvi, marking their 85th successful transaction.
Sectors
- Healthcare Services
- Private Equity
- Financial Advisory
Geography
- United Kingdom – Inuvi Group operates in the UK, providing health services including diagnostics and laboratory testing.
- Ireland – Inuvi Group extends its health services operations to Ireland.
Industry
- Healthcare Services – Inuvi Group provides diversified health services, including diagnostics, testing, and health assessments in the UK and Ireland.
- Private Equity – Longacre Group, a private equity firm, has invested in Inuvi Group, supporting its growth and strategic acquisitions.
- Financial Advisory – MDW Capital provides capital advisory services, assisting Inuvi Group in securing debt facilities and financing for growth.
Financials
- 85 – MDW Capital's 85th transaction completion in over six years.
Participants
Name | Role | Type | Description |
---|---|---|---|
Inuvi Group Ltd | Target Company | Company | A market-leading diversified health services provider delivering diagnostic services in the UK and Ireland. |
MDW Capital Partners | Financial Advisor | Company | Advised Inuvi Group on refinancing and acquisition, providing capital advisory services with expertise in strategic financing solutions. |
Longacre Group Limited | Investor/Selling Company | Company | An investment firm focused on sustainable development in B2B companies, including Inuvi Group. |
Jonathan Benton | CEO of Inuvi Group | Person | Founder and CEO of Inuvi Group, overseeing its strategic direction and growth. |
Stani Schmidt-Chiari | Co-founder of Longacre Group | Person | Co-founder and key figure in Longacre Group, contributing to strategic decisions and investments. |
Elliott Nicholson | Co-founder of Longacre Group | Person | Co-founder of Longacre Group, instrumental in investment strategies and partnership decisions. |
Jacco Brouwer | Partner at MDW Capital | Person | Partner leading the strategic advisory work for Inuvi Group's refinancing and acquisition. |
Physiological Measurements Limited | Acquisition Target | Company | The most recent acquisition by Inuvi Group, funded through the latest refinancing transaction. |