Intuitive: Pioneering Travel Tech Company Sold to Banyan

NVM Private Equity has announced its successful divestment from Intuitive Limited, a UK-based technology provider specialising in end-to-end reservation platforms for the travel industry. Intuitive, renowned for its cutting-edge iVector platform, has established itself as a vital partner for various industry players including tour operators, hotel wholesalers, and online travel agents. The company's flagship technology facilitates efficient travel bookings, sourcing, pricing, and fulfillment with notable clients such as loveholidays and On The Beach. Under the ownership of NVM, Intuitive solidified its leadership in the travel technology sector, marked by substantial growth and innovation during their investment period, which also provided significant returns to NVM's Northern VCT Funds. The transition to Banyan Software signifies a pivotal milestone for Intuitive. Significantly, Paul Nixon, CEO of Intuitive, reflected positively on the collaborative relationship with NVM, praising their capital investment and proactive involvement. Meanwhile, NVM's Charlie Pidgeon and Karl Cockwill expressed satisfaction with the progress and resilience shown by Intuitive, particularly during the challenges posed by the global Covid lockdown, and expressed confidence in Intuitive's future under Banyan's ownership.