Intuitive Exits Competitive Market with Sale to Banyan Software
Deal News | Apr 02, 2025 | Business Cloud
NVM Private Equity has announced the successful sale of one of its portfolio companies, Intuitive Limited, to Banyan Software. Intuitive is a prominent travel technology firm known for its comprehensive reservation platform iVector, which caters to well-known clients like loveholidays and On The Beach. During NVM's investment period, the England-based Intuitive expanded its market influence within the global travel tech space by offering innovative solutions for tour operators and travel agents. NVM's Northern VCT Funds and other funds managed by NVM were key stakeholders in this majority equity stake realization. Paul Nixon, the founder and CEO of Intuitive, expressed gratitude for NVM's financial support and strategic guidance. Managed by investment directors Charlie Pidgeon and Karl Cockwill, the NVM team highlighted the resilience and growth of Intuitive, including its perseverance during COVID-19 lockdowns and eventual robust performance post-pandemic. This transaction outlines a vital achievement for NVM, showcasing its capability to nurture and exit investments strategically.
Sectors
- Private Equity
- Travel Technology
- Software
Geography
- United Kingdom – Intuitive Limited is based in Croydon, England, indicating its operations are UK-centric.
- Global – The article mentions Intuitive’s global market position in travel technology.
Industry
- Private Equity – The article discusses the exit strategy of a private equity firm from its investment in a travel technology company.
- Travel Technology – The core focus of the transaction, as Intuitive Limited develops technology solutions for the travel industry, making it part of the travel technology sector.
- Software – Intuitive Limited develops software solutions such as the iVector platform, categorizing it under the software industry.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Intuitive Limited | Target company | Company | A travel technology firm that provides reservation platforms to the travel industry, recently sold to Banyan Software. |
| NVM Private Equity | Selling company (Vendor) | Company | The private equity firm managing the investment in Intuitive Limited, achieving a successful exit. |
| Banyan Software | Bidding company (Buyer) | Company | The purchasing entity of Intuitive Limited, expanding its tech-oriented portfolio. |
| Paul Nixon | CEO of Intuitive | Person | Founder and CEO of Intuitive, praised NVM’s support. |
| Charlie Pidgeon | Investment Manager | Person | Part of NVM’s investment team responsible for managing Intuitive investment. |
| Karl Cockwill | Investment Manager | Person | Part of NVM’s investment team managing Intuitive’s growth. |