Introhive: Accounting M&A Needs Data-Driven Insights on Client Relationships

The article discusses the anticipated surge in Mergers and Acquisitions (M&A) among UK accounting firms in 2025, emphasizing the critical role of understanding client relationships in achieving successful integration and long-term value creation. It highlights how a data-driven approach to client relationships allows firms to enhance due diligence, reduce post-merger risks, and identify cross-selling opportunities. By using Introhive's relationship intelligence platform, accounting firms can obtain deeper insights into relationship depth, engagement trends, and potential risks such as client concentration among a few partners or declining engagement levels. This ensures that any acquisition aligns with long-term growth strategies. Effective integration of CRM systems and fostering collaboration across merged teams further supports the retention of client relationships and realization of strategic M&A value.