IntouchCX Advances with Acquisition of WebPurify

Deal News | Jan 07, 2025 | PR Newswire Cision IntouchCX

IntouchCX has announced the acquisition of WebPurify, a company recognized for its AI-driven and human-based content moderation services. This strategic move is aimed at enhancing IntouchCX's capabilities in trust and safety solutions, thereby supporting its ambition to offer enriched customer and community experiences through secure digital environments. Established in 2007 and headquartered in Irvine, California, WebPurify is known for its innovative moderation solutions across various media. This acquisition will not only bolster IntouchCX's technological expertise but also expand its operational footprint in Hyderabad, India, thus reinforcing their service offerings in technology, retail, media, and entertainment sectors. The companies, through this merger, aim to redefine industry standards in trust and safety, empowering brands to maintain secure, inclusive online platforms.

Sectors

  • Technology
  • Customer Experience
  • Digital Media

Geography

  • Canada – IntouchCX is headquartered in Winnipeg, Manitoba, Canada.
  • United States – WebPurify is based in Irvine, California, USA.
  • India – WebPurify operates in Hyderabad, India, significantly enhancing IntouchCX’s regional presence.

Industry

  • Technology – The acquisition involves IntouchCX and WebPurify, both of which operate in technology-driven fields focusing on AI and content moderation solutions.
  • Customer Experience – IntouchCX is enhancing its customer experience offerings through the integration of trust and safety solutions pioneered by WebPurify.
  • Digital Media – WebPurify’s services cater to digital platforms requiring moderation for text, images, and videos, pertinent to the digital media industry.

Financials

    Participants

    NameRoleTypeDescription
    IntouchCXAcquirerCompanyA global customer care and technology company known for its AI solutions.
    WebPurifyTarget CompanyCompanyA leader in AI-powered and human-driven content moderation.
    Shane KozlowichCo-CEOPersonCo-CEO of IntouchCX, involved in the strategic acquisition.
    Jonathan FregerCo-FounderPersonCo-Founder of WebPurify, involved in the acquisition process.
    Josh BuxbaumCo-FounderPersonCo-Founder of WebPurify, part of the strategic acquisition team.