Interactive Strength Expands by Acquiring Wattbike
Deal News | Apr 14, 2025 | Legal Community Germany
Interactive Strength, a premier developer of innovative fitness equipment and digital fitness services under brands such as CLMBR and FORME, has announced the acquisition of the British indoor performance bike company, Wattbike Holdings. This strategic merger brings together Interactive Strength's cutting-edge solutions with Wattbike's stronghold in the arena of professional sports training, enhancing market accessibility, particularly in the US and Germany. The transaction aims to boost Interactive Strength's financial outlook and reach, harnessing Wattbike's extensive user base and reputation in the UK. With an international CMS team, particularly led by Dr Sebastian Becker and colleagues, providing comprehensive legal support, the terms of the deal remain undisclosed but are expected to be finalized by the second quarter.
Sectors
- Fitness Equipment Manufacturing
- Professional Sports Training
- Legal Services
Geography
- United Kingdom – Wattbike is a British company with a strong direct customer base in the UK.
- United States – Interactive Strength is based in Austin, Texas, and aims to extend its market reach in the US.
- Germany – The legal advisory was led from Duesseldorf, and Interactive Strength aims to expand its market presence in Germany.
Industry
- Fitness Equipment Manufacturing – Interactive Strength is a manufacturer of innovative specialty fitness equipment and digital fitness services, while Wattbike is known for its indoor performance bikes.
- Professional Sports Training – Wattbike is extensively used by professional sports teams, indicating relevance to the professional sports training sector.
- Legal Services – The transaction involved comprehensive legal advisory services provided by an international CMS team.
Financials
- Undisclosed – The parties agreed not to disclose the financial details of the transaction.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Interactive Strength | Bidding Company | Company | A manufacturer of innovative specialty fitness equipment and digital fitness services, listed on NASDAQ. |
| Wattbike (Holdings) | Target Company | Company | A leading British brand in indoor performance bikes. |
| CMS | Legal Advisor | Company | An international team providing legal advice led by partner Dr Sebastian Becker. |
| Dr Sebastian Becker | Legal Advisor | Person | Partner at CMS leading the legal advisory team. |
| Robbie Sommerville | Legal Advisor | Person | Partner at CMS involved in legal advisory. |
| Callum Swanson | Legal Advisor | Person | Off Counsel at CMS providing legal advice. |