Inspirato Announces Merger with Buyerlink to Form One Planet Platforms
Deal News | Jun 26, 2025 | Globenewswire
Inspirato and Buyerlink, two significant players in their respective industries, have announced a reverse merger to form One Planet Platforms, a powerful new entity aimed at dominating the online marketplace sector. Inspirato, a luxury vacation club, will benefit from Buyerlink's robust technology in consumer demand generation, broadening its reach in the luxury travel market. The merger, valuing Buyerlink at approximately $326 million, is expected to generate $350 million in revenue and $30 million in adjusted EBITDA by 2025. Payam Zamani, current CEO of Buyerlink and key investor in Inspirato, will take on the role of Chairman and CEO of the new company. The merger, expected to close in the third quarter of 2025, will see the combined entity trading on the Nasdaq under a new ticker symbol. Financial and legal advisors include Roth Capital Partners, DLA Piper LLP, and Davis Polk & Wardwell LLP, among others.
Sectors
- Luxury Travel & Hospitality
- Technology & Online Marketplaces
- Automotive & Home Services
Geography
- United States – Both Inspirato and Buyerlink are based in the United States, and the merger and operations are primarily focused here.
Industry
- Luxury Travel & Hospitality – Relevant due to Inspirato's position as a premier luxury travel company expanding its market reach through the merger.
- Technology & Online Marketplaces – Buyerlink's technology platform and marketplace operations form a key component of the combined entity.
- Automotive & Home Services – Buyerlink's presence in these verticals will be part of the diversified portfolio under One Planet Platforms.
Financials
- $326 million – Valuation of Buyerlink's equity in the merger.
- $350 million – Projected combined revenue by 2025.
- $30 million – Projected adjusted EBITDA by 2025.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Inspirato Incorporated | Target Company | Company | A luxury vacation club providing curated travel experiences. |
| Buyerlink Inc. | Bidding Company | Company | A marketplaces platform specializing in consumer demand generation. |
| One Planet Group | Selling Company | Company | Owner of Buyerlink and major shareholder post-merger. |
| Payam Zamani | CEO | Person | Chairman & CEO of One Planet Platforms, founder and CEO of Buyerlink. |
| Roth Capital Partners, LLC | Financial Advisor | Company | Served as financial advisor to the Inspirato Special Committee. |
| DLA Piper LLP | Legal Advisor | Company | Legal advisor to the Inspirato Special Committee. |
| Davis Polk & Wardwell LLP | Legal Advisor | Company | Legal advisor to Buyerlink. |