Innovid Rebrands Post-Flashtalking Merger, Pushing for a New Era
Deal News | Mar 18, 2025 | EIN
Innovid, the advertising technology company, has completed its merger with Flashtalking, under the ownership of Mediaocean. The combined entity will operate under the Innovid name but will introduce a new brand identity, including a logo symbolizing video and connected television (CTV). This rebranding marks a strategic shift to emphasize an enhanced ad management platform, characterized by independence, intelligence, and innovation. The merger aims to create a unified, scalable platform that integrates the strengths of both Innovid and Flashtalking. Key offerings include AI-automated ad management across various channels, aimed at optimizing marketer ROI and providing a credible alternative to Google's ad services amid ongoing antitrust discussions. Current clients from both brands will benefit from access to each other's tools and capabilities, with expectations for long-term growth driven by AI opportunities within the advertising sector.
Sectors
- Advertising Technology
- Artificial Intelligence
- Media and Telecommunications
Geography
- United States – The headquarters of the involved companies and primary market operations are centered in the United States, influencing the ad-tech industry significantly.
Industry
- Advertising Technology – The merger and rebranding efforts focus on enhancing and integrating digital advertising services, indicative of advancements within the ad-tech industry.
- Artificial Intelligence – AI plays a central role in the combined entity's strategy, impacting creative, media, and analytics to enhance advertising efficiency.
- Media and Telecommunications – Innovid and Flashtalking, as ad-tech companies, operate within the broader media sector, interfacing with various media channels and ecosystems.
Financials
- – No specific financial figures were disclosed in the article about the merger or its terms.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Innovid | Target Company | Company | A leading advertising technology company specializing in delivering video advertising solutions and services. |
| Flashtalking | Target Company | Company | An ad-serving and analytics platform that specializes in dynamic creative services. |
| Mediaocean | Acquirer | Company | A media management software company that provides advertising solutions and owns both Innovid and Flashtalking. |
| Aaron Goldman | Chief Marketing Officer | Person | The Chief Marketing Officer of Mediaocean and Innovid, instrumental in the merger and rebranding strategy. |