Iniziative Group Acquires Art Events to Expand Cultural Offerings
Deal News | May 29, 2025 | Legal Community Italy
The Iniziative Group, a prominent player in marketing and promotion, has successfully completed the acquisition of Art Events, a company renowned for its management of exclusive locations and organization of exhibitions and events. The strategic acquisition, facilitated by legal advisors Gianni & Origoni (Gop), involves a minority reinvestment by Art Events' founding partners into the group's holding company. This move is intended to foster synergies between events, communication, and culture, aiming to develop innovative and sustainable projects. Gop supported Iniziative Group with a multidisciplinary team led by partner Alberto Recchia. The team included specialists in corporate M&A, tax, and employment law, ensuring a comprehensive approach to the transaction. Zambelli Tassetto advised the founders of Art Events, with Matteo Zambelli leading their team. This acquisition marks a significant step towards enhancing promotional and cultural activities within Iniziative Group's portfolio.
Sectors
- Marketing and Promotion
- Event Management
- Legal Services
Geography
- Italy – The article involves Italian companies and legal services, specifically highlighting Italian investments and legal advisories.
Industry
- Marketing and Promotion – Iniziative Group is a leader in marketing and promotion, making it highly relevant to this industry classification.
- Event Management – Art Events specializes in managing exclusive locations and organizing exhibitions and events, placing it firmly within the event management industry.
- Legal Services – Gianni & Origoni (Gop) and Zambelli Tassetto provided legal advisory services, relevant under the legal services industry classification.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Iniziative Group | Buyer | Company | A leading company in marketing and promotion, now expanding its reach with the acquisition of Art Events. |
| Art Events | Target Company | Company | A company specialized in managing exclusive venues and organizing exhibitions and events. |
| Gianni & Origoni (Gop) | Legal Advisor | Company | Provided legal advisory to Iniziative Group with a multidisciplinary team for the acquisition process. |
| Zambelli Tassetto | Legal Advisor | Company | Advised the founding partners of Art Events during the acquisition, ensuring the legal interests of the sellers. |
| Alberto Recchia | Partner at Gop | Person | Coordinated the multidisciplinary team from Gop that advised Iniziative Group. |
| Matteo Zambelli | Partner at Zambelli Tassetto | Person | Led the legal team from Zambelli Tassetto that supported Art Events' founders. |