Ingrid: Susanna Grill Erntell Ascends to CEO Role
Company - People | Apr 10, 2025 | Aim Group
Susanna Grill Erntell, a former executive at Schibsted, has been promoted to CEO of Ingrid, a delivery solutions company based in Sweden. Grill Erntell joined Ingrid as CFO in 2024 after a 13-year tenure at Schibsted, where she held various strategic and financial roles. Schibsted, which invested in Ingrid in 2021 and holds an 8% stake in the company, remains a key stakeholder. The announcement was made by Breakit on April 9, and Grill Erntell enthusiastically shared her vision for the company on LinkedIn. The former CEO, Piotr Zaleski, will continue contributing to Ingrid as the company’s Chief Product and Tech Officer (CPTO). While Ingrid reported a SEK34.5 million loss for 2023, the firm experienced a 50% increase in annual recurring revenue in 2024 and secured SEK200 million in funding last year for expansion beyond Nordic markets.
Sectors
- Delivery and Logistics
- Private Equity and Venture Capital
- Technology
Geography
- Sweden – Ingrid is a delivery solutions provider based in Sweden.
- Nordic Region – The company has a solid market presence in the Nordic region.
- United Kingdom – Ingrid has strategic ambitions to expand into the UK.
- Netherlands – The company also has strategic ambitions to expand into the Netherlands.
Industry
- Delivery and Logistics – Ingrid operates as a delivery solutions provider, focusing its business on optimizing logistics and delivery services.
- Private Equity and Venture Capital – Schibsted, a private equity and venture capital participant, holds an 8% stake in Ingrid and supports its funding endeavors.
- Technology – The article discusses Ingrid's technological innovation and strategic leadership changes, which are critical in tech-driven logistics.
Financials
- SEK200 million – Amount raised by Ingrid for expansion beyond the Nordic region.
- SEK34.5 million – Ingrid's financial loss recorded for 2023.
- 50% – Annual recurring revenue growth reported by Ingrid for 2024.
- 8% – Schibsted's ownership stake in Ingrid.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Ingrid | Target Company | Company | Sweden-based company specializing in delivery solutions. |
| Susanna Grill Erntell | CEO | Person | Promoted to CEO of Ingrid, formerly CFO of Ingrid and an executive at Schibsted. |
| Schibsted | Investor | Company | An investor in Ingrid holding an 8% stake; Susanna Erntell's former employer. |
| Piotr Zaleski | Former CEO and CPTO | Person | Former CEO of Ingrid and now its Chief Product and Tech Officer. |