Infinite Reality Acquires Virtual Shopping Platform Obsess in Strategic Move

Infinite Reality (iR), an innovation company specializing in digital media and ecommerce through extended reality and AI, has entered into a definitive agreement to acquire Obsess, a premier virtual shopping platform. This strategic acquisition follows iR's $3 billion fundraising and marks its first major acquisition with this new capital. Obsess, founded by Neha Singh in 2017, has established itself as a leader in immersive commerce technology, transforming digital retail with over 400 3D digital stores for major brands. Neha Singh will join iR as Chief Innovation Officer, continuing to develop cutting-edge products. This acquisition is expected to enhance iR's ecommerce solutions and advance its position in the immersive technology market. By integrating Obsess’s proprietary technology suite and leadership team, iR aims to enhance digital experiences and increase market share. The acquisition builds on iR's aggressive growth strategy and past strategic acquisitions totaling $800 million in 2024. With headquarters remaining in New York, Obsess will help consolidate iR's presence in a key market while expanding its AI and immersive technology solutions for global clients.