Indus Valley: Transforming Indian Kitchens with Healthy Cookware

Since its founding, Indus Valley Cookware has been on a mission to transform Indian kitchens by eliminating toxins and chemicals from everyday cooking. Launched by Jagadeesh Kumar and Madhumitha Udaykumar in 2016, the company has captured the imagination of health-conscious consumers with its range of cookware, pressure cookers, tableware, and drinkware designed to promote healthier habits. With financial backing from DSG Consumer Partners since 2021, the brand has seen phenomenal growth, achieving 4x increase in revenues and strong capital efficiency. Central to its product offerings are traditional cast iron and innovative triply stainless steel cookware, crafted to ensure even heat distribution and scratch resistance. The brand capitalizes on the growing shift in consumer preferences toward non-toxic and sustainable products, aligning with global trends seen in brands like Caraway and Great Jones. Indus Valley has made impressive strides on e-commerce channels, including Amazon, and expanded into quick commerce platforms such as Swiggy Instamart and Blinkit. As the organized sector of India’s cookware market anticipates significant growth, Indus Valley is strategically positioned to lead and expand its footprint, armed with robust new product developments and a strong commitment to quality and sustainability.