Indicia Worldwide Acquired by Equistone-backed adm Group
Deal News | Mar 31, 2025 | Equistone Partners Europe
Equistone Partners Europe has facilitated its portfolio company adm Group's acquisition of Indicia Worldwide, a marketing communications and production agency, from Konica Minolta. The transaction will be completed in Q2 2025 following regulatory approvals, with financial terms undisclosed. Indicia Worldwide, headquartered in London and operating in various global cities, enhances marketing performance through creative, data, and technology integration. This acquisition allows adm Group to expand its global reach to 46 offices in 33 countries, adding to its portfolio of over 800 brands. Equistone, since investing in adm Group in 2021, has actively supported its growth strategy through targeted acquisitions and capital investment. This deal aligns with Equistone's strategy to consolidate a fragmented market and fortify adm Group's service offering. Key stakeholders praised the merger for creating a unique market proposition, offering comprehensive marketing activation solutions.
Sectors
- Private Equity
- Marketing and Advertising
Geography
- United Kingdom – Both adm Group and Indicia Worldwide are headquartered in London, signaling a significant presence in the UK market.
- Global – The acquisition expands adm Group's international presence, with operations in over 33 countries.
Industry
- Private Equity – Equistone Partners Europe, a private equity firm, is facilitating the acquisition as part of its investment strategy.
- Marketing and Advertising – Both adm Group and Indicia Worldwide operate in the marketing sector, providing brand execution and communication services.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Equistone Partners Europe | Private Equity Firm backing the acquisition | Company | A private equity firm that invests in mid-market companies, currently supporting adm Group's expansion. |
| adm Group | Acquiring Company | Company | A global marketing execution partner supported by Equistone. |
| Indicia Worldwide | Target Company | Company | A communications and production agency being acquired by adm Group from Konica Minolta. |
| Konica Minolta, Inc. | Vendor | Company | The selling company of Indicia Worldwide. |
| Tim Swales | Partner at Equistone | Person | Involved in supporting the adm Group's management team for this acquisition. |
| Chris Candfield | Director at Equistone | Person | Supports the strategic buy-and-build strategy at Equistone. |
| Ed Colflesh | Global CEO of adm Group | Person | Leads the adm Group's strategic acquisition activities. |