Imperium Holding Expands with Gender-Lens Investment in Morocco
Deal News | Nov 21, 2024 | Investment Fund for Developing

International Finance Corporation (IFU) has invested EUR 12.3 million in Imperium Holding, a prominent player in luxury tea packaging, as part of a broader EUR 25 million equity round. This strategic move aims to drive Imperium's growth by expanding production capacity and enhancing employment opportunities for Moroccan women. Currently, 86% of Imperium’s workforce comprises women, and this investment will further bolster gender equality, aligning with key Sustainable Development Goals, including Decent Work and Economic Growth, and Gender Equality. The investment partnership involves IFU, the El Baroudi Family, Proparco, and Si Advisers, with the intention to double Imperium’s product capacity and generate 850 new jobs. The initiative supports sustainable development, social inclusion, and regional economic growth while maintaining a focus on environmental impacts. Statements from key stakeholders, including Youssef Shelbaya, Frédérique Masi, and Ameel Somani, highlight the investment's potential for fostering gender inclusivity and economic advancement in the region.
Sectors
- Luxury Goods
- Private Equity
- Food and Beverage
Geography
- Morocco – Imperium Holding operates in Morocco, and the investment aims to enhance employment opportunities for women in this region.
- North Africa – The investment impacts the broader North African region, with Proparco's involvement emphasizing regional economic growth and development.
Industry
- Luxury Goods – Imperium Holding is a global leader in luxury tea and infusion packaging, a sector within the luxury goods industry.
- Private Equity – The investment involves IFU, a private equity firm, providing capital to Imperium Holding.
- Food and Beverage – Imperium Holding operates in the tea sector, specifically in packaging luxury tea brands.
Financials
- EUR 12.3 million – The amount invested by IFU in Imperium Holding as part of a EUR 25 million equity round.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Imperium Holding | Target Company | Company | A global leader in luxury tea and infusion packaging, employing a predominantly female workforce. |
| IFU | Investor | Company | A private equity firm investing EUR 12.3 million in Imperium Holding to drive growth and support gender-lens investing. |
| El Baroudi Family | Partner | People | Part of the investment partnership supporting the expansion of Imperium Holding. |
| Proparco | Partner | Company | A development finance institution focused on sustainable economic development in North Africa. |
| Si Advisers | Partner | Company | A strategic advisory firm partnering in the investment round for Imperium Holding. |