Immaginazione: Oakley Capital Acquires Fornasetti Stake
Deal News | Jun 20, 2025 | Finance Community IT - 3 Private Equity
Oakley Capital, a pan-European private equity investor specialized in the mid-market segment, has acquired a 60% stake in Immaginazione, the entity that owns and manages the historic Fornasetti brand. The deal is supported by financial consultancy services from EY, with Enrico Silva leading the advisory team. This strategic acquisition aims to accelerate Fornasetti's growth and enhance its global market presence. The brand, renowned for its creative and pioneering spirit since being founded in the 1950s by Piero Fornasetti and now led by his son Barnaba Fornasetti, reported a revenue of €14 million for 2024. Under new ownership, Fornasetti aims to maintain its artistic identity while embracing new strategic avenues for expansion and value-driven growth. The transaction aligns with Oakley Capital's broader ambition to foster similar transformative partnerships across its portfolio.
Sectors
- Private Equity
- Luxury Goods
- Financial Services
Geography
- Italy – Immaginazione and Fornasetti are based in Italy; the acquisition of Join Business Management Consulting also emphasizes the Italian market presence.
- Pan-Europe – Oakley Capital operates as a pan-European private equity firm, reflecting its investment activities across multiple European countries.
Industry
- Private Equity – Oakley Capital is a private equity firm involved in the acquisition of a majority stake, indicating investment and financial structuring activities.
- Luxury Goods – Fornasetti is renowned for its luxury design items and art pieces, fitting well within the luxury goods sector.
- Financial Services – Join Business Management Consulting, recently acquired by Oakley Capital, operates in the financial services consulting space.
Financials
- 60% – The stake acquired by Oakley Capital in Immaginazione.
- €14 million – The reported revenue of the Fornasetti brand for 2024.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Oakley Capital | Acquirer | Company | Private equity firm that acquired a majority stake in Immaginazione. |
| Immaginazione | Target | Company | Owns and manages the Fornasetti brand. |
| EY | Financial Advisor | Company | Provided financial consultancy services to Oakley Capital, led by Enrico Silva. |
| Barnaba Fornasetti | Artistic Director and President | Person | Leads the Fornasetti Group and continues the brand's artistic legacy. |
| Vicente Castellano | Operating Partner | Person | Represents Oakley Capital, emphasizing the strategic vision for Fornasetti. |