IgniteTech Acquires Khoros to Transform Customer Engagement with AI

IgniteTech, a leader in AI-driven enterprise software solutions, has announced its acquisition of Khoros, a comprehensive platform for digital customer engagement. By integrating its proven AI technologies into the Khoros platform, IgniteTech aims to empower brands to enhance customer interaction in the era of AI response engines. The acquisition is timely, as companies lacking AI capabilities face significant drops in visibility and customer engagement. IgniteTech CEO Eric Vaughan emphasizes the importance of adopting AI to bridge the gap between market leaders and laggards. The integration will transform Khoros's product lines by introducing advanced AI features that reduce response times and improve customer retention. These include AI Expert Help, AI Discovery Defender, AI Brand Defender, and an AI Community Orchestrator for Khoros Communities. Additionally, for Khoros Service, new offerings like a Brand Intelligence Suite and AI Brand Care Expert will enhance brand management and customer support. The acquisition underscores IgniteTech's transition into a fully AI-centric company, leveraging its innovations to provide competitive advantages for Khoros customers. Legal advisors for the deal included Jones and Spross, PLLC, and Willkie Farr & Gallagher, LLP, while Moelis & Company LLC served as Khoros's financial advisor.