Ignite Visibility Expands Service Offering with Acquisition of Outliant
Deal News | Apr 17, 2025 | Mountaingate Capital
Ignite Visibility, a prominent digital marketing agency, has acquired Outliant, a web development and digital marketing company that focuses on multi-location clients. This acquisition aims to enhance Ignite's service offerings by integrating Outliant's expertise in complex website development and optimization. With this strategic move, Ignite Visibility now boasts a team of more than 350 digital marketing professionals, positioning itself as a premier national-to-local digital marketing agency. The acquisition aligns with Ignite's mission to support clients' local discoverability endeavors. John Lincoln, CEO of Ignite Visibility, praised the natural fit between the two companies and expressed confidence that the combined move will provide unparalleled value to clients. Post-acquisition, Erwan Lent, Co-founder of Outliant, assumes the role of Senior Vice President of Technology at Ignite Visibility. The deal, which marks Ignite's second acquisition since it partnered with Mountaingate Capital in February 2023, had legal support from Morrison & Foerster LLP, Potomac Business Capital, and Baker Donelson, with financing from Capital Southwest Corporation.
Sectors
- Digital Marketing
- Web Development
- Private Equity
Geography
- United States – Mountaingate Capital is based in Colorado, and the companies involved are predominantly operating in the U.S. market.
Industry
- Digital Marketing – Involves the promotion of brands to connect with potential customers using the internet and other forms of digital communication. Relevant due to Ignite Visibility and Outliant's focus.
- Web Development – Refers to the building and maintenance of websites; aspects highlighted by the acquisition of Outliant to bolster technical expertise.
- Private Equity – Refers to investment funds that acquire private companies, providing funding to increase growth. Relevant because Mountaingate Capital is backing Ignite Visibility.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Ignite Visibility | Acquiring Company | Company | A digital marketing agency known for its national-to-local execution model, specializing in services for multi-location clients. |
| Outliant | Target Company | Company | A web development and digital marketing agency with expertise in serving multi-location clients with complex web solutions. |
| Mountaingate Capital | Private Equity Firm | Company | A Colorado-based growth-focused private equity firm that invested in Ignite Visibility. |
| Morrison & Foerster LLP | Legal Advisor | Company | Provided legal counsel to Mountaingate Capital for the transaction. |
| Potomac Business Capital | Advisor | Company | Advised Outliant in the transaction. |
| Baker Donelson | Advisor | Company | Advised Outliant in the transaction. |
| Capital Southwest Corporation | Financier | Company | Provided financing for the transaction. |
| John Lincoln | CEO and Co-founder | Person | CEO of Ignite Visibility. |
| Erwan Lent | Senior Vice President of Technology | Person | Co-founder of Outliant who assumes a new role post-acquisition. |
| Krishnan Coughran | President and Co-founder | Person | President of Ignite Visibility. |