Igloo Gains Strategic Investment from Animoca Brands
Deal News | Dec 02, 2024 | Raptor Capital Management LP

Animoca Brands, renowned for its impact in the Web3 ecosystem, has made a strategic investment in Igloo, Inc., the entity responsible for the NFT project Pudgy Penguins. This investment was structured using a Simple Agreement for Future Equity (SAFE), and involved Animoca’s subsidiaries, The Sandbox and Animoca Brands Japan. The primary aim of this investment is to foster deeper collaboration between Abstract and Animoca's Mocaverse, reinforcing Animoca's positioning in NFT intellectual property by integrating Web3 concepts with tangible products. Alongside this development, Animoca Brands has been actively expanding its influence in the NFT and Web3 space, with a series of partnerships and investments in 2024 targeting different aspects of Web3 growth, including a partnership with EVG, asset build-up, and expansion into new markets like MENA and Southeast Asia.
Sectors
- NFT and Digital Assets
- Web3 Technology
Geography
- Global – Animoca Brands operates and invests worldwide, with specific recent activities in markets like MENA and Southeast Asia, indicating a global strategy.
Industry
- NFT and Digital Assets – The article discusses investments related to NFT projects and companies dealing with digital assets, such as Pudgy Penguins, a well-known name in NFT intellectual property.
- Web3 Technology – Animoca Brands’ strategic investments and collaborations indicate their focus on enhancing Web3 ecosystems, highlighting a tech-driven sector aimed at decentralization.
Financials
- $291m – Animoca Brands' cash holdings as of April 2024, highlighting financial resilience in a volatile crypto market.
- $558m – The value of digital assets held by Animoca Brands, underscoring its substantial investment in the digital economy.
Participants
Name | Role | Type | Description |
---|---|---|---|
Animoca Brands | Investing Company | Company | A leader in digital entertainment, blockchain, and gamification focused on advancing digital property rights and decentralized projects. |
Igloo, Inc. | Target Company | Company | The entity behind Pudgy Penguins, engaged in NFT and intellectual property within the Web3 space. |
The Sandbox | Subsidiary, Participant in Investment | Company | A subsidiary of Animoca Brands involved in the recent investment in Igloo. |
Animoca Brands Japan | Subsidiary, Participant in Investment | Company | A regional subsidiary of Animoca Brands that partakes in strategic investments. |