IDOM CaaS Technology Secures Fresh $1 Million Investment
Deal News | Mar 17, 2025 | Aim Group
Japan-based IDOM CaaS Technology (ICT) has secured an additional JPY150 million ($1 million U.S.) in investment through a third-party allotment of shares underwritten by Rheos Capital Works. This marks a continuation of support from Rheos, which invested JPY350 million last December. ICT, a company involved in car-as-a-service solutions, was established in April 2020 as an affiliate of Idom Inc. Its services include leasing, rental, and auto loans, branded under Norel, which has a fleet of 37,000 cars. The new funds will be used to promote initiatives encouraging personal car ownership. ICT President Naoki Yamahata highlighted the potential of the company to achieve over JPY5 billion in sales by February. Investments will also focus on using technological advancements like AI to enhance their business model.
Sectors
- Automotive
- Financial Services
- Technology
Geography
- Japan – IDOM CaaS Technology is based in Japan, and Rheos Capital Works, the investor, is also based there.
- United States – The $1 million amount was converted to U.S. Dollars, indicating relevance to U.S. financial reporting.
Industry
- Automotive – The automotive industry is a key sector as IDOM CaaS Technology operates in car leasing, rental, and auto loans.
- Financial Services – Financial services are involved as ICT deals with auto loans and received investment from Rheos Capital Works.
- Technology – With a focus on AI development and internet-of-things devices, technology is a significant industry for ICT.
Financials
- $1 million – The amount of new investment received by IDOM CaaS Technology.
- JPY3 billion – The total investment raised by ICT so far.
- JPY5 billion – The target sales ICT aims to achieve for the financial year ending February.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| IDOM CaaS Technology | Target Company | Company | A Japan-based car-as-a-service company providing leasing, rental, and auto loans. |
| Rheos Capital Works | Investor | Company | A public investment trust that underwrote the latest investment in ICT. |
| Idom Inc. | Affiliate | Company | A phygital/hybrid used-car trader connected with IDOM CaaS Technology. |
| Genie | Partner | Company | A fintech company collaborating with ICT to launch new loan services. |
| Naoki Yamahata | President and CEO | Person | President and CEO of IDOM CaaS Technology. |