Idom Appoints Masataka Nohara as Chief Digital Strategy Officer

Portfolio - People | Jan 23, 2025 | Aim Group

Idom Appoints Masataka Nohara as Chief Digital Strategy Officer

Japan-based used car trading company, Idom Inc., has appointed Masataka Nohara as its Chief Digital Strategy Officer and the President and CEO of Idom Digital Drive, a newly established subsidiary. Idom Digital Drive, founded in September of last year, aims to fast-track the company’s digital transformation by investing in SaaS solutions like Salesforce for CRM upgrades and recruiting engineering talent. The company has allocated $38.1 million toward enhancing digital customer contact infrastructures. Nohara, who has previous experience in IT sales and marketing, aims to elevate the customer experience in the high-value used car market. He noted the potential for growth in transforming customer interactions, which he believes can improve significantly compared to markets like home appliances where he previously worked. Nohara's background also includes working at a consumer electronics chain and graduating from Keio University.

Sectors

  • Automotive
  • Technology

Geography

  • Japan – Idom Inc. is based in Japan, and the article discusses developments within this geographic region.

Industry

  • Automotive – Idom Inc. operates in the used car trading sector, providing both physical and digital services in the automotive industry.
  • Technology – Idom Digital Drive focuses on digital transformation, CRM systems, and SaaS, which falls under the technology industry.

Financials

  • 38.1 million – The amount allocated by Idom Inc. for digitizing customer contact points and CRM enhancements.

Participants

NameRoleTypeDescription
Idom Inc.Target CompanyCompanyA Japan-based company engaged in the used car trading market, providing digital and physical services.
Masataka NoharaAppointed Chief Digital Strategy OfficerPersonNewly appointed as Chief Digital Strategy Officer of Idom Inc., previously worked in IT and retail sectors.
Idom Digital DriveSubsidiaryCompanyA newly established entity by Idom Inc., focusing on digital transformation investment.
Bic Camera, Inc.Former Employer of Masataka NoharaCompanyA consumer electronics retailer chain in Japan where Nohara was previously engaged in sales and marketing.