IDHL Enhances Digital Capabilities with MTM Agency Acquisition
Deal News | Feb 27, 2025 | Bridgepoint
IDHL, a leading digital agency, has expanded its capabilities by acquiring marketing and communications specialist The MTM Agency. This acquisition is an effort to strengthen IDHL's strategic advisory services across communications, enhancing their existing expertise in performance, web, eCommerce, and data intelligence. Backed by Bridgepoint, an investment partner since 2021, IDHL aims to deliver comprehensive digital growth solutions by integrating The MTM Agency's creative and strategic services. This move not only broadens IDHL's service offerings but also expands its team with over 80 new colleagues in the UK, reinforcing its footprint in key cities like London, Leeds, Manchester, and now Southampton. The acquisition aligns with IDHL's objective to serve as a growth partner in the digital economy, while The MTM Agency benefits from the scale and resources that IDHL brings.
Sectors
- Digital Marketing
- Private Equity
Geography
- United Kingdom – The acquisition enhances IDHL's presence across the UK, with offices in London, Leeds, Manchester, and now Southampton, expanding its national footprint.
- Europe – Bridgepoint Development Capital, a European-focused fund, supports the acquisition, highlighting the broader European context.
Industry
- Digital Marketing – The article discusses the acquisition of The MTM Agency by IDHL, both of which operate within the digital marketing and communications sector.
- Private Equity – Bridgepoint, a private equity firm, is involved in the transaction as the investment partner supporting IDHL's acquisition of The MTM Agency.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| IDHL | Acquiring Company | Company | A leading digital agency focusing on integrated digital marketing and communications. |
| The MTM Agency | Target Company | Company | A marketing and communications specialist enhancing IDHL's service offerings. |
| Bridgepoint | Investment Partner | Company | A private equity firm that supports IDHL through its Bridgepoint Development Capital fund. |
| Ben Wood | CEO of IDHL | Person | CEO guiding IDHL's strategic acquisitions to enhance its digital offerings. |
| Gordon Hawes | Co-owner of The MTM Agency | Person | Co-owner facilitating the transition of The MTM Agency into the IDHL group. |
| Paul Jones | Co-owner of The MTM Agency | Person | Co-owner instrumental in the agency's integration with IDHL. |
| Wes Maynard | Managing Director of The MTM Agency | Person | Managing Director helping guide The MTM Agency through the acquisition process. |
| Robin Lawson | Partner at Bridgepoint | Person | Representative from Bridgepoint supporting the strategic acquisition. |