IDHL Acquires The MTM Agency
Deal News | Feb 27, 2025 | Bridgepoint
Leading digital agency IDHL, supported by its investment partner Bridgepoint, has acquired the marketing and communications specialist The MTM Agency. This acquisition furthers IDHL's strategy of expanding its capabilities across the digital landscape. Since its founding, IDHL has grown through a combination of organic growth and strategic acquisitions to become a dominant force in the UK digital services market. The acquisition adds 80 employees from The MTM Agency to IDHL, bringing with them new strategic and creative capabilities that bolster IDHL's performance, web, eCommerce, and data intelligence services. The objective is to deliver comprehensive, insight-led solutions that meet the evolving needs of clients in the digital economy. This transaction aligns with IDHL's mission to drive growth and provide integrated digital solutions. The MTM Agency's leadership and team express enthusiasm about joining IDHL, seeing it as an opportunity to continue their legacy and grow within a larger network.
Sectors
- Digital Marketing
- Private Equity
Geography
- United Kingdom – IDHL and The MTM Agency are based in the UK, and the acquisition is part of IDHL's strategy to strengthen its UK market presence.
Industry
- Digital Marketing – The article discusses IDHL, a digital agency, acquiring The MTM Agency to enhance its digital marketing capabilities.
- Private Equity – Bridgepoint, a private equity firm, is a significant player in this transaction as it supports IDHL's acquisition.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| IDHL | Acquiring Company | Company | A leading digital agency aiming to build the UK's top growth-centric digital services agency. |
| The MTM Agency | Target Company | Company | Marketing and communications specialist becoming part of IDHL, known for its strategy and creative services. |
| Bridgepoint | Investment Partner | Company | Private equity firm supporting IDHL's acquisition strategy through its Bridgepoint Development Capital fund. |
| Ben Wood | CEO of IDHL | Person | CEO focused on providing world-class integrated digital solutions to drive client growth. |
| Gordon Hawes | Co-owner of The MTM Agency | Person | Co-owner expressing commitment to IDHL's vision and growth strategy. |
| Paul Jones | Co-owner of The MTM Agency | Person | Co-owner involved in bringing The MTM Agency into the IDHL family. |
| Wes Maynard | Managing Director of The MTM Agency | Person | Managing Director enthusiastic about The MTM Agency's next chapter with IDHL. |
| Robin Lawson | Partner at Bridgepoint | Person | Partner who highlighted the strategic advantages of the acquisition in IDHL's growth. |