IDHL Acquires The MTM Agency to Bolster Digital Capabilities
Deal News | Feb 27, 2025 | Bridgepoint
IDHL, a leading digital agency supported by Bridgepoint, announced its acquisition of The MTM Agency, a marketing and communications specialist. This acquisition is part of IDHL's strategy to strengthen its capabilities in performance, web, eCommerce, and data intelligence, aligning with its mission to drive growth for ambitious businesses in the digital economy. By integrating The MTM Agency's creative and strategic client-centered approach, IDHL aims to enhance its offerings to existing clients and forge new client relationships. The acquisition adds over 80 new colleagues, expanding IDHL's presence in the UK. Bridgepoint, which partnered with IDHL in 2021 through its lower middle-market fund, continues to support the group's growth ambitions. The deal underscores IDHL's commitment to offering integrated digital solutions and scaling through strategic acquisitions.
Sectors
- Digital Marketing
- Private Equity
Geography
- United Kingdom – IDHL operates primarily in the UK, and the acquisition of The MTM Agency expands their footprint in the region, including teams in cities like London, Leeds, and Manchester.
- Europe – Bridgepoint's involvement through its European fund highlights the wider geographical interest within Europe.
Industry
- Digital Marketing – The article focuses on IDHL's acquisition of a marketing and communications agency to enhance its digital service offerings, which falls under the digital marketing sector.
- Private Equity – Bridgepoint, a private equity firm, is a key stakeholder in the acquisition process, indicating the involvement of the private equity sector.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| IDHL | Acquirer | Company | A leading digital agency in the UK aiming to expand its digital marketing and growth services. |
| The MTM Agency | Target company | Company | A marketing and communications specialist that has joined IDHL to enhance its service offerings. |
| Bridgepoint | Investor | Company | A private equity firm backing IDHL's acquisition as part of its growth strategy. |