IAI: Montagu Acquires Poland's Top Digital Retail Solutions Provider
Deal News | Jul 30, 2025 | White & Case LLP
Global law firm White & Case LLP has advised Montagu, a prominent mid-market private equity firm, on its preliminary agreement to acquire IAI Group. IAI is Poland's leading e-commerce SaaS platform, facilitating online presence for businesses in Poland and Hungary through brands like IdoSell, AtomStore, and Shoprenter. Furthermore, it owns IdoPayments, a recognized National Payment Institution by the Polish Financial Supervision Authority. The acquisition is pending customary regulatory conditions, including the approval from the Polish Office of Competition and Consumer Protection (UOKiK). This move aligns with Montagu's strategy to bolster its digital infrastructure portfolio in Europe, which includes companies like Multifonds and Wireless Logic. White & Case's Warsaw office, comprising partners Marcin Studniarek and Marek Sawicki, spearheaded the legal advisory efforts.
Sectors
- Private Equity
- Digital Infrastructure
- E-commerce
- Financial Services
Geography
- Poland – IAI Group and White & Case's advisory efforts are based in Poland, where IAI is a leading e-commerce platform.
- Europe – Montagu's digital infrastructure portfolio spans across Europe, of which IAI Group will become a part.
Industry
- Private Equity – Montagu is a private equity firm engaged in this acquisition, a typical activity within the private equity industry.
- Digital Infrastructure – IAI Group operates as a digital infrastructure business providing e-commerce SaaS solutions, fitting Montagu's portfolio.
- E-commerce – IAI Group is a leading e-commerce solutions provider in Poland, facilitating online businesses through SaaS platforms.
- Financial Services – IAI owns IdoPayments, a payment services company, contributing to the financial services industry.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| IAI Group | Target Company | Company | Poland's leading e-commerce SaaS platform provider. |
| Montagu | Bidding Company | Company | A leading mid-market private equity firm acquiring IAI Group. |
| White & Case LLP | Legal Advisor | Company | Provided legal counsel to Montagu for the acquisition. |
| MCI Capital ASI | Selling Company | Company | Current co-owner of IAI Group, selling its stake. |
| Pawe Fornalski | Selling Company | Person | Co-founder and selling stakeholder of IAI Group. |
| Sebastian Muliski | Selling Company | Person | Co-founder and selling stakeholder of IAI Group. |
| Polish Office of Competition and Consumer Protection (UOKiK) | Government | Government | Regulatory authority required to approve the acquisition. |