i-RFK Next Secures €3.10M via Mamacrowd for Nuzo Acquisition
Deal News | Nov 19, 2024 | Finance Community IT - 3 Private Equity
i-RFK Next, a new investment company founded by Paolo Pescetto and Antonello Carlucci, has successfully raised €3.10 million through an equity crowdfunding campaign on Mamacrowd. This initiative forms part of their broader vision to dominate the martech sector by developing a leader in digital marketing services aimed at small and medium enterprises (SMEs). The funding campaign saw participation from the Azimut Eltif Venture Capital ALIcrowd III fund. i-RFK Next plans to use these funds to acquire a majority stake in Nuzo, a digital marketing innovator. Furthermore, this investment will enable them to integrate and aggregate other synergistic agencies, enhancing their market offering. Carlucci emphasizes that beyond the financial capital, i-RFK Next will bring substantial technical and industry expertise, accumulated from past investments with Innovative-RFK. This move is aimed at establishing a comprehensive digital marketing entity capable of addressing a wide array of SME digital needs effectively.
Sectors
- Martech
- Investment and Private Equity
- Digital Marketing
Geography
- Italy – i-RFK Next and Nuzo are both Italian entities, and the campaign was conducted on an Italian crowdfunding platform, Mamacrowd.
Industry
- Martech – The article focuses on i-RFK Next's investment in digital marketing technology and services, positioning itself as a leader in the martech industry.
- Investment and Private Equity – i-RFK Next is an investment company focusing on acquiring and integrating agencies, relevant to the private equity and investment sector.
- Digital Marketing – The article highlights i-RFK Next's strategic acquisition of Nuzo and plans to enhance digital marketing services, relating to this industry.
Financials
- €3.10 million – Funds raised by i-RFK Next through an equity crowdfunding campaign on Mamacrowd.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| i-RFK Next | Bidding Company | Company | An investment company focused on martech, founded by Paolo Pescetto and Antonello Carlucci. |
| Innovative-RFK | Parent Company | Company | A company also founded by Pescetto and Carlucci, known for investing in innovative SMEs. |
| Nuzo | Target Company | Company | An innovative company in the digital marketing sector, targeted for acquisition by i-RFK Next. |
| Azimut Eltif Venture Capital ALIcrowd III | Investor | Company | A fund that participated in the equity crowdfunding for i-RFK Next. |
| Paolo Pescetto | Founder | Person | Co-founder of i-RFK Next and Innovative-RFK. |
| Antonello Carlucci | Founder | Person | Co-founder of i-RFK Next and Innovative-RFK. |