HyperFinity Expands with Finance Yorkshire Investment
Deal News | Apr 15, 2025 | Finance Yorkshire Ltd
HyperFinity, a Leeds-based data analytics firm, is poised for expansion following a significant funding round. The firm, specializing in AI for the retail sector, has secured investment from Finance Yorkshire's growth fund, together with co-investor River Capital and involvement of technology giant Snowflake Inc. This investment will bolster HyperFinity's sales and marketing operations and support its product development efforts. HyperFinity, founded in 2019 by industry veterans Pete Denby, Adam Barrowcliff, Damon Bryan, and Tom Hill, has established an impressive client roster, including major brands like Asda and Costa Coffee. Finance Yorkshire's CEO, Alex McWhirter, praised HyperFinity's contribution to retail using data and AI, while River Capital focuses on enabling the firm's further growth.
Sectors
- Data Analytics
- Retail Technology
- Private Equity & Venture Capital
Geography
- United Kingdom – HyperFinity is based in Leeds, UK, and Finance Yorkshire is a UK-based private equity firm involved in the investment.
Industry
- Data Analytics – HyperFinity operates primarily in the data analytics industry, providing insights and AI-driven decision-making solutions for the retail sector.
- Retail Technology – The company focuses on leveraging data and technology to improve retail strategies, affecting areas like customer loyalty and pricing.
- Private Equity & Venture Capital – The involvement of Finance Yorkshire and River Capital signifies investment activities typical in the private equity and venture capital space.
Financials
- Seven-figure investment round – The total investment secured by HyperFinity from Finance Yorkshire, River Capital, and Snowflake Inc.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| HyperFinity | Target Company | Company | A Leeds-based data analytics company specializing in AI for the retail sector. |
| Finance Yorkshire Ltd. | Investor | Company | A private equity firm providing growth capital for HyperFinity's expansion. |
| River Capital | Co-Investor | Company | An investment firm contributing to HyperFinity's funding round from its fund:AI. |
| Snowflake Inc. | Existing Investor | Company | A global leader in data and AI technology and an existing investor in HyperFinity. |
| Pete Denby | CEO | Person | The CEO and co-founder of HyperFinity, guiding the company's strategic growth. |