Hushday Revolutionizes GCC Retail with AED 2 Million Pre-Seed Funding
Deal News | Apr 25, 2025 | Zawya
Hushday, a Dubai-based startup, has secured AED 2 million (USD $550,000) in pre-seed funding to launch the Middle East's first premium, invitation-only flash sales platform. Targeting the luxury and premium brand market across the GCC, Hushday aims to provide a digital-first, scalable retail channel that prioritizes exclusivity, performance, and customer experience. The platform has drawn inspiration from European players like Veepee but is tailored specifically for the Middle Eastern market, addressing the regional demand for smart, high-quality retail solutions. Co-founders Jennifer Cohen Solal, Jean Thillaye du Boullay, and Riad Djabri bring extensive experience in e-commerce, tech, and operations to the venture. With its official launch in the UAE set for May 2025, Hushday plans to expand into Saudi Arabia, Qatar, and Kuwait by 2026, offering brands a brand-safe environment to manage inventory and tap into new audiences.
Sectors
- Retail Technology
- E-Commerce
- Private Equity & Venture Capital
Geography
- United Arab Emirates – The article is centered around a startup based in Dubai, UAE, and focuses on its launch in this location.
- Gulf Cooperation Council (GCC) – Hushday's operational focus is on the GCC market, looking to expand into Saudi Arabia, Qatar, and Kuwait, demonstrating regional significance.
Industry
- Retail Technology – The article discusses Hushday's development of a digital-first platform for premium flash sales, indicating substantial relevance to advancements in retail technology.
- E-Commerce – Hushday's model focuses on facilitating sales for luxury brands through an online platform, emphasizing its importance within the e-commerce sector.
- Private Equity & Venture Capital – The pre-seed funding from regional tech investors signifies the involvement of private equity and venture capital in nurturing retail technology startups like Hushday.
Financials
- AED 2 million / USD $550,000 – Amount raised by Hushday in pre-seed funding from regional tech investors.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Hushday | Target Company | Companies | A Dubai-based startup launching the Middle East's first premium flash sales platform for luxury and premium brands. |
| Jennifer Cohen Solal | Co-founder and CEO | People | CEO & Co-founder of Hushday with a strong background in e-commerce and technology. |
| Jean Thillaye du Boullay | Co-founder and COO | People | COO of Hushday, with extensive experience in retail and logistics. |
| Riad Djabri | Co-founder and CTO | People | CTO of Hushday, driving the tech platform with a focus on AI and customer experience. |
| Regional tech investors | Investors | Companies | Investors providing pre-seed funding to support Hushday's launch and growth. |