HUNTER and KWT Global Merge to Form Integrated Communications Firm
Deal News | Jan 29, 2025 | PR Newswire Cision Stagwell Inc.
Stagwell Inc. has announced the merger of its award-winning PR and communications firms, HUNTER and KWT Global, into a single entity that will operate under the HUNTER brand. This newly formed global full-service consultancy will employ nearly 400 employees and is set to expand its offices in New York, Los Angeles, Chicago, and London. The alliance is intended to strengthen HUNTER's consumer verticals in financial services, travel, and hospitality, while extending capabilities in corporate, crisis, and B2B communications. Notably, the leadership team is majority female, with a focus on delivering integrated marketing communication solutions and enhancing client brand reputations. The merger is seen as a strategic move to meet client demands for comprehensive marketing solutions amidst an evolving media landscape.
Sectors
- Public Relations and Communications
- Marketing Services
Geography
- United States – The headquarters of both firms, HUNTER and KWT Global, are located in the U.S. and they have prominent operations in New York, Los Angeles, Chicago, and other cities.
- United Kingdom – The merged entity will have operations in London, marking a significant presence in the UK market.
Industry
- Public Relations and Communications – The article discusses the merger of two PR and communications firms, HUNTER and KWT Global.
- Marketing Services – The article highlights efforts to strengthen marketing communications and integrated solutions for clients.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| HUNTER | Target company | Company | An award-winning consumer marketing communications firm, part of Stagwell Inc. |
| KWT Global | Target company | Company | A communications agency known for precision in PR solutions, part of Stagwell Inc. |
| Stagwell Inc. | Parent company | Company | A marketing and communications holding company facilitating the merger of HUNTER and KWT Global. |
| Mark Penn | Chairman and CEO | Person | Chairman and CEO of Stagwell Inc. |
| Grace Leong | CEO | Person | CEO of HUNTER leading the integrated entity. |
| Gabrielle Zucker | Global Chief Client Officer | Person | CEO of KWT Global, appointed as Global Chief Client Officer of the merged entity. |
| Gigi García Russo | Chief Transformation Officer | Person | Chief Transformation Officer at HUNTER. |
| Samantha Turtle | Chief Operating Officer | Person | Leader of HUNTER's Los Angeles office, appointed as Chief Operating Officer. |