Humberto García de Alba assumes leadership at BBVA Global Wealth
Advisor - People | May 13, 2025 | Finance Community ES 3 - Private Bankin
BBVA Global Wealth Advisors, a registered investment advisor and U.S. subsidiary of BBVA, has appointed Humberto García de Alba as the new CEO of the Miami-based firm. García de Alba has been with BBVA since 2002, holding various senior management roles in private banking and asset management across multiple geographies. He transitions to Global Wealth Advisors from Madrid, where he was the director of BBVA Global Wealth and a board member of BBVA Switzerland and BBVA Global Wealth Advisors, Inc. The Miami business was launched in 2024 to provide investment advisory services mainly to Latin American clients. BBVA Global Wealth aims to enhance its offerings by providing personalized investment advice in the U.S., fostering long-term relationships based on trust, excellence, and sustainable multigenerational wealth.
Sectors
- Private Banking
- Investment Advisory
Geography
- United States – The location of BBVA Global Wealth Advisors' headquarters is in Miami, Florida.
- Latin America – The target market for BBVA Global Wealth Advisors' investment advisory services.
- Spain – Humberto García de Alba previously held significant roles in Madrid, Spain, before taking on the new position.
Industry
- Private Banking – The article discusses BBVA Global Wealth Advisors, which is involved in private banking services particularly focused on high net worth individuals.
- Investment Advisory – It involves providing investment advisory services, as mentioned in BBVA Global Wealth's offerings to Latin American clients.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Humberto García de Alba | CEO | Person | Appointed as CEO of BBVA Global Wealth Advisors, he has a long history with BBVA in various senior roles. |
| BBVA Global Wealth Advisors | Company | Company | A registered investment advisor and U.S. subsidiary of BBVA, focused on providing wealth management services. |
| BBVA | Parent Company | Company | A multinational bank with operations in multiple countries, including involvement in wealth management. |
| BBVA Global Wealth | Department | Company | The global private banking division of BBVA where García de Alba served as director. |