Human Magic Strengthens Gen Z Engagement with TapIn Acquisition

Human Magic, a renowned global employer brand agency, has acquired TapIn, an award-winning agency focused on Gen Z creative strategies. This acquisition aims to enhance Human Magic's capabilities in innovative, social-first content and inclusive recruitment marketing. TapIn, founded by Milimo Banji and based in Manchester, has earned a reputation for connecting major employers with diverse young talent through influencer-led campaigns and powerful storytelling. The integration will enable Human Magic to deepen its cultural resonance and expand its global reach, while TapIn will leverage this partnership to broaden its impact worldwide. Human Magic's CEO, Mark Hardwicke, emphasizes the synergy between the two companies and their shared mission to effectively engage with every generation. With a commitment to preparing 100 million young people for the workforce, TapIn sees this collaboration as a means to amplify its influence on a global scale.