Human Magic Expands to Australia with Eloquent Acquisition

Deal News | Apr 29, 2025 | Globenewswire

Human Magic Expands to Australia with Eloquent Acquisition

Human Magic, a global employer brand agency renowned for its work with leading global brands, has announced its expansion into the Australian market through the acquisition of Eloquent's employer branding practice. This strategic acquisition is part of Human Magic’s efforts to accelerate its mission of delivering human-centered employer branding on a global scale. The acquisition enhances Human Magic’s ability to offer local depth and cultural intelligence by integrating Eloquent's respected team of specialists in the APAC region into its operations. Mark Hardwicke, CEO of Human Magic, highlighted the deal's focus on people, values, and ambition as it opens up a new regional market. Sean Withford, Founder of Eloquent, expressed enthusiasm for the collaboration, emphasizing a shared passion for creative employer branding. This acquisition is the first of several in-progress deals as Human Magic builds a highly scaled global agency rooted in local expertise.

Sectors

  • Branding and Marketing
  • Consulting Services

Geography

  • Australia – The acquisition of Eloquent’s employer branding practice marks Human Magic’s expansion into the Australian market.
  • United Kingdom – Human Magic is based in Liverpool, United Kingdom, and is spearheading its global expansion from there.

Industry

  • Branding and Marketing – The article discusses employer branding and the strategic expansion of an agency into new markets to offer enhanced branding services.
  • Consulting Services – Human Magic is a consulting agency partnering with well-known global brands to enhance their employer branding strategies.

Financials

    Participants

    NameRoleTypeDescription
    Human MagicAcquirerCompanyA global employer brand agency expanding its operations into new markets.
    EloquentTarget CompanyCompanyA Sydney-based branding agency known for clarity-driven brand strategy and creative execution in employer branding.
    Nike, Microsoft, Apple, LinkedIn, AstraZenecaClientsCompanyExisting global clients of Human Magic for which the agency designs employer branding strategies.
    Mark HardwickeCEO of Human MagicPersonThe leader of Human Magic, guiding its strategic global expansion.
    Sean WithfordFounder of EloquentPersonFounder of the acquired Sydney-based branding agency.