Huddled Group's Executive Chairman Shake-Up Initiated Post AGM
Company - People | Jul 01, 2025 | Business Cloud

In a significant leadership transition at Huddled Group, the Nottingham-based eCommerce firm has appointed Martin Higginson, its founder and former CEO, as the new executive chairman following the departure of Sir Robin Miller, the non-executive chairman, at the company's recent AGM. Martin Higginson, who is also the chairman of M Capital Investment Partners, will lead alongside the newly appointed CEO, Michael Ashley, a seasoned executive with a background in leading AIM-listed companies and holding significant commercial roles at Wickes and Holland & Barrett. Huddled Group, known for its unique business model of acquiring and selling surplus stocks from manufacturers and retailers at reduced prices, is at the forefront of the circular economy, having saved millions of items from waste and distributed a significant number of goods to UK charities. With these changes, the company is poised for further growth and innovation in the circular economy market.
Sectors
- eCommerce
- Circular Economy
Geography
- United Kingdom – Huddled Group is based in Nottingham, UK, and its operations primarily serve the UK market.
Industry
- eCommerce – Huddled Group operates in the eCommerce sector, buying and selling surplus stock online.
- Circular Economy – The business model of Huddled Group revolves around reducing waste by repurposing surplus stock, aligning with circular economy principles.
Financials
- 10.7m – Market capitalization of Huddled Group.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Huddled Group | Target company | Company | An eCommerce firm based in Nottingham, specializing in selling surplus stock. |
| Martin Higginson | Executive Chairman | Person | Founder and former CEO of Huddled Group, now appointed as the executive chairman. |
| Sir Robin Miller | Outgoing Non-Executive Chairman | Person | The former non-executive chairman who stepped down during the AGM. |
| Michael Ashley | New CEO | Person | Appointed as CEO, previously an independent non-executive director, with extensive retail leadership experience. |
| M Capital Investment Partners | Other Company | Company | A company chaired by Martin Higginson, indicating his involvement in related financial enterprises. |