Huda Beauty Offloads Kayali Fragrance to General Atlantic
Deal News | Feb 18, 2025 | Zawya
Huda Beauty, a prominent cosmetics company founded by the Kattan sisters and Huda's husband, has sold its fragrance brand, Kayali, to the private equity firm General Atlantic. This acquisition marks a significant shift in the management and future operations of Kayali, which will now be a joint undertaking by General Atlantic and Mona Kattan, one of the company's founders. Mona's role signifies a continued influence of the original founders in navigating the brand's future trajectory.
Sectors
- Cosmetics and Personal Care
- Private Equity
Geography
- United States – General Atlantic, the buying firm, is a U.S.-based private equity firm.
- United Arab Emirates – Huda Beauty, the parent company of Kayali, was founded by the Kattan family in Dubai, UAE.
Industry
- Cosmetics and Personal Care – The transaction involves Huda Beauty, a company known for its cosmetics and personal care product offerings, and its fragrance line Kayali.
- Private Equity – General Atlantic, the acquiring company, is a renowned private equity firm, which adds relevance to this industry classification.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Huda Beauty | Selling Company | Company | Founded by Huda Kattan in 2013, Huda Beauty is known for its cosmetics line and owned the Kayali fragrance brand. |
| Kayali | Target Company | Company | Kayali is the fragrance brand sold by Huda Beauty to General Atlantic. |
| General Atlantic | Bidding Company | Company | A leading global growth equity firm, General Atlantic has acquired Kayali, entering into a partnership to manage the brand. |
| Mona Kattan | Partner/Founder | Person | Co-founder of Huda Beauty and sister of Huda Kattan, she will continue to have a significant role in the management of Kayali. |