Hub Affiliations Strengthens Digital Marketing Footprint with FAMACS Acquisition

Deal News | Dec 18, 2024 | EIN

Hub Affiliations, a prominent online marketing and affiliate company based in Naples, Italy, has acquired a 65% stake in FAMACS Agency, a communication and marketing agency known for its SEO expertise. This transaction allows Hub Affiliations to integrate FAMACS' services into its own framework, enhancing its strategic positioning in digital marketing with a concentration on the gaming sector. FAMACS, founded by journalist Andrea Falco, is recognized for its off-page SEO services and its vast network of over 20,000 partners. The alliance is anticipated to bolster international expansion efforts, consolidating leadership in digital marketing and expanding service offerings, including branding and performance marketing. Both companies aim to harness advanced technology solutions to further stimulate growth, following an impressive double recognition at the EGR Awards 2024 for Hub Affiliations. The acquisition marks a significant step towards a wider international footprint, with plans for team expansion and increased SEO and branding services.

Sectors

Digital Marketing
Gaming

Geography

Italy – The article focuses on Hub Affiliations, a company based in Naples, Italy, and its acquisition strategy involving an Italian marketing agency.

Industry

Digital Marketing – The article discusses the acquisition of a marketing agency that specializes in SEO and digital services, highlighting the significance of the digital marketing industry.
Gaming – Hub Affiliations aims to enhance its strategic positioning in the gaming sector, indicating the relevance of the gaming industry in the context of this acquisition.

Financials

65% – Stake acquired by Hub Affiliations in FAMACS Agency.

Participants

Name	Role	Type	Description
Hub Affiliations	Bidding Company	Company	An established company in the affiliate and online marketing sector, acquiring a major stake in FAMACS Agency to boost its digital marketing capacities.
FAMACS Agency	Target Company	Company	A communication and marketing agency specializing in SEO, digital PR, and advertising services, now partly owned by Hub Affiliations.
Andrea Falco	Founder of FAMACS Agency	Person	Journalist and founder of FAMACS, known for his leadership in SEO and digital marketing services.
Francesco Maddalena	Founder of Hub Affiliations	Person	Founder of Hub Affiliations, instrumental in orchestrating the acquisition of FAMACS to extend the company's global reach.