Howard’s Appliances Joins S5 Equity for New Growth Era

Deal News | Apr 04, 2025 | EIN

Howard’s Appliances Joins S5 Equity for New Growth Era

Howard’s Appliances, a long-standing home appliance retailer in Southern California, has been acquired by S5 Equity, a private investment firm that focuses on companies with strong brand equity and market potential. Founded in 1946, Howard’s has maintained its reputation for quality and innovation. Recent efforts include transforming retail showrooms to offer interactive customer experiences and expanding retail presence. By joining S5 Equity, Howard’s aims to sustain and build upon its legacy of over 80 years, preserving jobs and enhancing longstanding relationships with vendors and communities. Under the leadership of CEO Peter Boutros and S5 Equity’s David Steinhafel, the company will continue operating its retail locations while aiming for strategic growth, supply chain optimization, and further innovation in customer engagement.

Sectors

  • Retail
  • Private Equity
  • Consumer Goods

Geography

  • United States – Howard’s Appliances is based in and serves Southern California, highlighting its significant regional presence.
  • North America – S5 Equity’s investment activities involve acquiring companies across North America, as illustrated by this acquisition.

Industry

  • Retail – Howard’s Appliances operates in the retail sector, providing home appliances and mattresses through its retail showrooms.
  • Private Equity – S5 Equity’s acquisition of Howard’s Appliances involves its operation in the private equity industry, focusing on investments in companies with growth potential.
  • Consumer Goods – The article discusses Howard’s Appliances' provision of durable consumer goods such as appliances and mattresses.

Financials

    Participants

    NameRoleTypeDescription
    Howard’s Appliances, Inc.TargetCompanyA Southern Californian home appliance retailer with nearly 80 years of history.
    S5 EquityBidding CompanyCompanyA private investment firm focusing on companies with strong brands and market potential.
    Peter BoutrosCEO of Howard's AppliancesPersonCEO of Howard’s Appliances, continuing his leadership post-acquisition.
    David SteinhafelManaging Partner of S5 EquityPersonLeads S5 Equity and directs corporate strategy for the acquisition.
    WunderMarx Inc.Public RelationsCompanyThe PR firm handling communications for the acquisition.