Hotel Equities Merges with Springboard Hospitality
Deal News | May 06, 2025 | Globenewswire
Hotel Equities and Springboard Hospitality have announced a strategic merger, creating a robust hotel management company effective May 1. The merger capitalizes on Hotel Equities' strengths in branded select-service and full-service assets while leveraging Springboard's expertise in independent lifestyle and resort properties. The combined entity will manage a broad portfolio across the United States, Canada, the Caribbean, and Latin America. Ben Rafter, CEO of Springboard Hospitality, is appointed CEO of the newly formed company, and Brad Rahinsky becomes the chairman. The merger aims to deliver innovative management solutions and value for hotel owners through a combination of technological innovation and revenue generation strategies. Key leadership changes include Al Smith assuming the role of COO and Rob Robinson as president of Springboard Hospitality. Future announcements are anticipated as the company continues its growth phases.
Sectors
- Hospitality
- Travel and Tourism
Geography
- United States – Both companies have significant operations and management portfolios in the United States.
- Canada – The geographic operations of the merged entity extend into Canada.
- Caribbean – Part of the hotel portfolio is located in the Caribbean, making this region significant to the company's operations.
- Latin America – The new entity will manage properties in Latin America as well, extending its reach into this market.
Industry
- Hospitality – This merger involves two companies within the hospitality sector aiming to enhance their management capabilities across a diverse range of branded and independent properties.
- Travel and Tourism – Given the geographic coverage and property types ranging from urban to resort destinations, this sector is heavily involved.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Hotel Equities | Merging Company | Company | An award-winning hotel ownership, management, and development firm with a strong North American presence. |
| Springboard Hospitality | Merging Company | Company | A leader in managing independent lifestyle and resort properties across the United States, known for customized management solutions. |
| Ben Rafter | CEO | Person | Current CEO of Springboard Hospitality, appointed CEO of the newly formed company. |
| Brad Rahinsky | Chairman | Person | Former president and CEO of Hotel Equities, will now serve as chairman. |
| Al Smith | COO | Person | President of hotel operations at Hotel Equities, transitioning to the newly created role of chief operating officer. |
| Rob Robinson | President of Springboard Hospitality | Person | Executive vice president of Springboard Hospitality, will now serve as president of Springboard under the merged company. |