Holand Automotive Group Expands Portfolio with Aston Martin Bucharest Acquisition
Deal News | Mar 26, 2025 | PR Newswire Cision Holand Automotive Group
Holand Automotive Group, based in Montreal, has further expanded its presence in Eastern Europe through the acquisition of Aston Martin Bucharest. This acquisition bolsters Holand's already impressive luxury automotive portfolio, which includes prestigious brands like Ferrari, Rolls-Royce, Lamborghini, McLaren, and others. The acquisition is part of Holand's strategy to cement its leadership in the ultra-luxury automotive sector in Eastern Europe. Aston Martin's exciting 2025 lineup, featuring models such as the DBX707, Vantage, and the hybrid supercar Valhalla, positions Holand to offer an unparalleled driving experience in Romania. Both Holand's CEO, Gad Bitton, and Aston Martin's regional president, Andreas Bareis, emphasized the strategic alignment and mutual benefits of this acquisition, which aims to elevate the standards of ultra-luxury automotive retail in the region.
Sectors
- Automotive Industry
- Luxury Goods Industry
Geography
- Canada – Holand Automotive Group is based in Montreal, Canada, which serves as the headquarters of the acquiring company.
- Romania – Aston Martin Bucharest, the target of the acquisition, is located in Romania, making it significant to the article's geographic context.
Industry
- Automotive Industry – The acquisition of Aston Martin Bucharest by Holand Automotive Group involves the luxury automotive sector, indicating developments in automotive retail and manufacturing.
- Luxury Goods Industry – Luxury automotive brands such as Aston Martin, Ferrari, and Rolls-Royce are part of the luxury goods industry, emphasizing ultra-luxury and premium market segments.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Holand Automotive Group | Acquirer | Company | A Montreal-based company known for representing prestigious automotive brands. |
| Aston Martin Bucharest | Target Company | Company | A dealership located in Bucharest, Romania, representing the Aston Martin brand. |
| Aston Martin | Brand | Company | A luxury automotive manufacturer with a new lineup for 2025. |
| Gad Bitton | CEO of Holand Automotive Group | Person | Chief Executive Officer of Holand Automotive Group. |
| Andreas Bareis | Regional President EMEA for Aston Martin | Person | President for the Europe, Middle East, and Africa region for Aston Martin. |
| Bogdan Jambori | Managing Director of Aston Martin Bucharest | Person | The general manager for Aston Martin Bucharest. |