Holand Automotive Expands Luxury Print with Aston Martin Bucharest Acquisition
Deal News | Mar 26, 2025 | PR Newswire Cision Holand Automotive Group
Holand Automotive Group, a leading supplier of prestigious automobile brands like Ferrari, Rolls-Royce, and now Aston Martin, has expanded its influence in Eastern Europe by acquiring Aston Martin Bucharest. This move heightens Holand Automotive's command in the high-end automotive sector. Gad Bitton, the CEO, emphasizes their commitment to serving Romania's sophisticated market by introducing extraordinary luxury vehicles and personalized services. The new acquisition aligns with Holand's strategy to extend their ultra-luxury market footprint while celebrating Aston Martin's fusion of performance, elegance, and innovation. As the 2025 Aston Martin model line launches, Holand is poised to set new standards in Romania's luxury automotive market.
Sectors
- Automotive Industry
- Luxury Goods
Geography
- Romania – The acquisition of Aston Martin Bucharest marks a strategic expansion into the Romanian market.
- Canada – Holand Automotive Group is headquartered in Montreal, Canada.
- Europe – The expansion strategy targets Eastern Europe, strengthening Holand's presence in the luxury automotive sector.
Industry
- Automotive Industry – The article involves the acquisition of an automotive dealership, specifically in the luxury segment with brands like Aston Martin.
- Luxury Goods – The acquisition involves high-end luxury automobile brands, positioning it within the luxury goods sector.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Holand Automotive Group | Acquirer | Company | A Canadian-based company specializing in the representation of prestigious automotive brands. |
| Aston Martin Bucharest | Target Company | Company | A dealership representing the Aston Martin brand in Bucharest, Romania. |
| Aston Martin | Other Company | Company | A British manufacturer of luxury sports cars and grand tourers. |
| Gad Bitton | CEO of Holand Automotive Group | Person | Chief Executive Officer providing strategic direction for Holand Automotive Group. |
| Andreas Bareis | President Regional of Aston Martin for EMEA | Person | Responsible for overseeing Aston Martin’s operations in the EMEA region. |
| Bogdan Jambori | General Manager of Aston Martin Bucharest | Person | General Manager overseeing operations at Aston Martin Bucharest. |