Hoko Agency Bolsters HumAIn Assets with Everdome Acquisition
Deal News | Jun 12, 2025 | Zawya
Hoko Agency, a UAE-based agency known for its high-profile campaigns with brands like Mercedes-Benz and LVMH, has acquired Everdome, a notable metaverse company, to enhance its newest venture, HumAIn Assets. Launched in 2022, Everdome has been pivotal in delivering award-winning metaverse experiences and nurturing community-focused storytelling. Through this acquisition, Hoko aims to integrate Everdome's capabilities, including its $DOME token and leadership, into HumAIn Assets to innovate content creation by merging human creativity with AI and community collaboration. This partnership envisions a future where AI is leveraged for efficiency without compromising on creativity or impact. The venture, led by Bally Singh, Scott Melker, and Jeremy Lopez, seeks to redefine digital content commissioning, creation, and delivery.
Sectors
- Metaverse
- Artificial Intelligence
- Marketing and Advertising
- Web3 and Blockchain
Geography
- United Arab Emirates – Both Hoko Agency and Everdome are based in the UAE, making it the focal geographic area of this acquisition.
Industry
- Metaverse – This industry is relevant due to Everdome's role as a pioneering company in metaverse experiences and digital marketing.
- Artificial Intelligence – The acquisition aims to leverage AI for enhancing content creation, making the AI industry pivotal to this development.
- Marketing and Advertising – Hoko Agency's campaigns and HumAIn Assets' focus on innovative content production places this firmly within the marketing industry.
- Web3 and Blockchain – Everdome's Web3-native approach and integration of blockchain concepts highlight the significance of the Web3 industry.
Financials
- Not disclosed – The financial terms of the acquisition were not disclosed in the article.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Hoko Agency | Bidding Company | Company | A UAE-based agency known for high-profile campaigns with global brands. |
| Everdome | Target Company | Company | A pioneering metaverse company focusing on immersive digital marketing. |
| HumAIn Assets | Other Company | Company | A new venture by Hoko Agency focusing on AI-driven content creation. |
| Bally Singh | Chairman of Hoko Agency | People | Leading the acquisition initiative and the integration with HumAIn Assets. |
| Scott Melker | Co-founder of HumAIn Assets | People | A prominent voice in Web3 media contributing to the strategic direction of HumAIn Assets. |
| Jeremy Lopez | CEO of Everdome | People | Provides expertise in Web3 execution, marketing, and community engagement. |