Hoffman Agency Expands with CCGroup Acquisition

The Hoffman Agency, a renowned independent communications consultancy focused on the tech sector, has announced the acquisition of CCGroup, a PR-led marketing firm based in London. This strategic acquisition aims to fortify Hoffman's global proposition, especially in the technology domain. The integration will see CCGroup's senior leaders, Richard Fogg and Paul Nolan, taking on roles as Co-Managing Directors of the newly merged UK entity, reporting to European Managing Director Jenny Fieldgate. The acquisition underscores a synergy in ideology and values, emphasizing a shared belief in integrated marketing communications. This move enables The Hoffman Agency to offer a wider range of services across the tech sector, expanding beyond tech firms to assist other companies in tech-driven storytelling. The acquisition is part of Hoffman's broader strategy, as it continues to grow with a 14% increase in revenue the previous year. The combined entity in London is poised to serve a global clientele, further enhancing the agency's competitive edge in B2B technology markets.