Hoffman Agency Expands with CCGroup Acquisition
Deal News | Mar 18, 2025 | PR Newswire Cision The Hoffman Agency
The Hoffman Agency, an independent communications consultancy focused on technology, has announced the acquisition of CCGroup, a London-based PR-oriented marketing company specializing in the technology sector. This acquisition will transform The Hoffman Agency into a formidable PR entity in London, as the teams from the two companies are merged into a single British operation. Richard Fogg and Paul Nolan from CCGroup will assume the roles of Co-Managing Directors under the supervision of Jenny Fieldgate, the European Managing Director of The Hoffman Agency. Lou Hoffman, CEO of The Hoffman Agency, expressed excitement about finding a partner that shared cultural and strategic synergies. The deal is touted to enhance the global reach and service offerings of both firms, allowing them to better serve clients in the tech domain and beyond. Hoffman's capabilities in simplifying complex concepts, its global reach, and personal approach have contributed to the firm’s 14% growth last year, achieving a global revenue of $30.3 million. This strategic move highlights The Hoffman Agency's commitment to broadening its tech storytelling capabilities, in line with trends where even non-tech companies seek help in communicating their technology-driven narratives.
Sectors
- Public Relations
- Technology
- Marketing
Geography
- United Kingdom – The acquisition is taking place in London, where CCGroup is based.
- United States – The Hoffman Agency is a global firm with significant presence in the United States, which is relevant to the article's context.
- Global – The merger extends the global reach of The Hoffman Agency, impacting multiple regions including Europe, USA, and APAC.
Industry
- Public Relations – The article involves the acquisition of a PR-oriented marketing company, CCGroup, by The Hoffman Agency, thus focusing on the Public Relations industry.
- Technology – The acquisition is centered around enhancing communication services in the technology sector, a primary focus for both The Hoffman Agency and CCGroup.
- Marketing – CCGroup provides marketing services with a PR orientation, situating this article within the Marketing industry as well.
Financials
- 30,328,000 – The global revenue of The Hoffman Agency last year.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| The Hoffman Agency | Acquirer | Company | An independent communications consultancy focused on technology, with a global reach. |
| CCGroup | Target | Company | A PR-oriented marketing company based in London that specializes in the technology sector. |
| Lou Hoffman | CEO of The Hoffman Agency | Person | CEO of The Hoffman Agency who commented on the strategic synergy of the acquisition. |
| Richard Fogg | Incoming Co-Managing Director | Person | One of the executives from CCGroup who will become Co-Managing Director of the merged entity. |
| Paul Nolan | Incoming Co-Managing Director | Person | Another executive from CCGroup taking the role of Co-Managing Director after the merger. |
| Jenny Fieldgate | European Managing Director | Person | The European Managing Director of The Hoffman Agency overseeing the merger. |