Hippo Digital Scales New Heights with Exponent's Backing
Deal News | Mar 10, 2025 | Pemberton Capital
Pemberton Capital has backed Exponent in a strategic investment in Hippo Digital, a premier provider of User-Centric Design (UCD) solutions. This move aims at scaling Hippo Digital's capabilities to drive digital innovation, benefiting significant clients like NHS England, the BBC, the Department for Education, and the Ministry of Justice. By leveraging Exponent's resources, Hippo Digital seeks to enhance digital transformation services across both public and private sectors in the UK, reaffirming its leadership position in UCD solutions.
Sectors
- Private Equity
- Digital Transformation
Geography
- United Kingdom – Hippo Digital operates in the UK, and the investment aims to enhance digital innovation for UK public and private sector organizations.
Industry
- Private Equity – Pemberton Capital, a private equity firm, is involved in supporting Exponent's strategic investment, making this relevant to the industry.
- Digital Transformation – Hippo Digital operates in the digital transformation space, providing User-Centric Design (UCD) solutions, making this relevant to the industry.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Pemberton Capital | Supporting Investor | Company | A private equity firm providing financial support for the investment in Hippo Digital. |
| Exponent | Bidding Company | Company | An investor making a strategic investment in Hippo Digital, supported by Pemberton Capital. |
| Hippo Digital | Target Company | Company | A leading provider of User-Centric Design (UCD) solutions engaged in digital transformation. |
| NHS England | Client | Government | A major client of Hippo Digital benefiting from enhanced digital capabilities. |
| BBC | Client | Company | A key client of Hippo Digital that will benefit from advanced digital services. |
| Department for Education | Client | Government | One of the public sector clients of Hippo Digital that will see improved digital solutions. |
| Ministry of Justice | Client | Government | Another public sector client of Hippo Digital to benefit from the enhanced digital transformation services. |