Hilton Expands in Saudi Arabia with Tapestry Collection Debut

Deal News | Jul 10, 2025 | Zawya

Hilton Expands in Saudi Arabia with Tapestry Collection Debut

Hilton announced the signing of Diyar Ajwa, a Tapestry Collection by Hilton in partnership with Al Musbah Group, set to debut in Saudi Arabia's Madinah in 2025. This marks the introduction of the Tapestry Collection brand in the Kingdom, as Hilton continues its expansion to capitalize on religious tourism. The strategically located property will feature 221 guest rooms, an all-day dining restaurant, a café, and a fitness center, and will be inspired by local cultural elements. This development is part of Hilton's ambitious plan to manage over 100 hotels in Saudi Arabia, aligning with the country's Vision 2030 to enhance the tourism sector. Al Musbah Group, a diversified conglomerate, partners again with Hilton for this venture, reinforcing the collaboration to meet the Kingdom's hospitality goals.

Sectors

  • Hospitality
  • Real Estate
  • Tourism

Geography

  • Saudi Arabia – The article focuses on the development of a new Hilton hotel in Madinah, Saudi Arabia, which is a key strategic location for religious tourism.

Industry

  • Hospitality – The article discusses the signing of a new hotel development, which falls under the hospitality industry as it involves hotel management and tourism services.
  • Real Estate – The development and signing of the new property involve real estate considerations, making this industry relevant to the article.
  • Tourism – The article highlights the significance of the hotel location in Madinah, a major destination for religious tourism.

Financials

  • – No specific financial details like deal price or investment amount are given in the article.

Participants

NameRoleTypeDescription
HiltonHotel Operator and DeveloperCompanyA global hospitality company, Hilton is introducing its Tapestry Collection brand in Saudi Arabia through a strategic partnership.
Al Musbah GroupDevelopment PartnerCompanyA privately owned conglomerate in Saudi Arabia, partnering with Hilton to bring the Tapestry Collection hotel to Madinah.