HighCo Enters Exclusive Talks with SMP for Major Acquisition
Deal News | Jun 17, 2025 | Globenewswire
HighCo is in exclusive negotiations with SMP SAS, a subsidiary of Groupe La Poste, to acquire its promotional and marketing activities, namely Sogec and BudgetBox. Sogec specializes in omnichannel promotional marketing solutions including coupons and loyalty programs, while BudgetBox focuses on retail media that tailors marketing campaigns based on consumer behavior. The potential acquisition, expected to be consolidated into HighCo's accounts by late 2025, will enhance HighCo’s positioning in the European promotional activation sector and support the company's strategic refocus on its core businesses. This aligns with HighCo's recent divestment of High Connexion and aims to accelerate growth and investment in core activities. HighCo, listed on Euronext Paris and employing around 450 people, sees this acquisition as a significant step towards becoming a key player in European promotional marketing. The agreement grants exclusivity until September 30, 2025.
Sectors
- Marketing and Advertising
- Retail and Consumer Services
Geography
- France – Both HighCo and SMP SAS operate within France, with HighCo being a French company listed on Euronext Paris.
- Europe – HighCo aims to strengthen its position as a reference actor in European promotional activation, indicating a broader geographical focus.
Industry
- Marketing and Advertising – The article revolves around HighCo's potential acquisition of SMP's promotional and marketing activities, making it pertinent to the marketing and advertising industry.
- Retail and Consumer Services – As Sogec and BudgetBox provide services focusing on retail media and consumer engagement, this article is relevant to the retail and consumer services industry.
Financials
- €27 million – Revenue generated by the activities potentially being acquired from SMP SAS for the year 2024.
- €17 million – Estimated gross margin for the activities to be acquired in 2024.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| HighCo | Buyer | Company | A marketing and communication expert nurturing brands and retailers in commerce transformation, publicly traded on Euronext Paris. |
| SMP SAS | Seller | Company | A subsidiary of Groupe La Poste, involved in promotional and marketing business, seeking to divest these operations to HighCo. |
| Sogec | Target company | Company | A French agency specializing in omnichannel promotional marketing solutions. |
| BudgetBox | Target company | Company | A company focusing on retail media, offering targeted marketing campaigns for brands and retailers. |